Digital Presence for Enhanced Engagement
Outdated Online Presence and Technical Limitations
Iben Lindell faced several challenges with her existing online setup, including an outdated WordPress website that lacked a consistent brand identity and suffered from security issues and slow performance. The webshop had limited functionality, and the booking system was not optimized for her clients' needs. Additionally, her digital presence lacked visually appealing images and an optimized SEO strategy to reach a broader audience.
Establishing a Modern, Cohesive, and High-Performing Digital Brand
The goal of the project was to modernize and consolidate Iben Lindell's digital presence by creating a cohesive and strong brand identity, improving the user experience on the website, enhancing security and speed, and streamlining the webshop and booking system. Additional objectives included producing new professional photos for the website, updating all audio material for guided meditations, and optimizing the site's SEO to improve visibility and attract more clients.
Complete Website Overhaul and Brand Transformation
To address the challenges and meet the goals, Iben Lindell's entire website was redesigned and migrated from WordPress to Webflow, resulting in a more secure and faster platform. A complete new brand identity was developed, including an updated visual design that aligns with her values and target audience. A new webshop was created to facilitate the sale of digital products, such as guided meditations with updated audio mixing for better sound quality. New photos were also taken to showcase Iben's expertise and create a stronger visual connection with her clients. Lastly, the entire site was thoroughly reviewed and optimized with comprehensive SEO work, which has improved search engine visibility and attracted more visitors to the website.
